Images
Image styles of raute.com - 3 different levels
The first thing a website user subconsciously searches for on a website is trust. “Is the data or data source reliable?”
Look and feel of the images should reflect Rautes global expertise in wood products technology and a partnership with it’s clients.
Look and feel of the images needs to be clear, fresh (modern) and easy to understand.
Level 1: Surface
- The first level of image styles: The surface of marketing and communication.
- Brand: Creating value in forest assets
Level 2: Products and information
- The second level of image styles: People, products and information
Level 3: Effects
- Third level of image styles: Effect
The first level of image styles: The surface of marketing and communication.
Active and productive machines and lines
› No static live images of the machines. (Active catalog)
› The color temperature of the images is technically cold / cool
Active and performing people
› No static live images of people. (Active catalog)
› Ethnic and gender diversity should be visible.
› Helmets and protective gear are in use.
Various plantation forests
› Convincing views of different plantation forests (Static Catalog)
› Diversity of different species of trees is visible.
Stylish and convincing end products
› High quality images of end products / applications. (Static Catalog)
› Pictures of veneers, plywood and LVL.
› Versatility of applications clearly visible.
The second level of image styles: Products and people
2D / 3D images of machines and lines
Clear overall view of the line or machine
Infographs
Understandable contexts and data summaries
Portraiture
The staff pictures
Third level of image styles: Effects
1. Effects
› Stylized exploded views, technical drawings
Image sizes
Minimum sizes and aspect ratios
Header image settings
